We can’t overlook the fact that the NFL is a big brand from any angle you choose to look at it. Back in 2018, the giant generated a revenue of $16 billion. And half of that was returned to the franchises under its jurisdiction. This means that it performs as well as other big businesses in the United States.
It shouldn’t be surprising that it has no trouble in attracting some of the biggest names in the sports world as partners or sponsors. This season, partners or sponsors cover every category that you can imagine. They range from banking partners to alcohol suppliers. Apart from these sponsors, there have been new additions to the list of gameplay partners and it is one of the things that has surprised a lot of people since its announcement in early 2019.
The Deal
NFL signed a deal estimated to be worth thirty million dollars with Caesars. This was a huge step because the NFL has been steering clear casinos and gambling sites. Another factor that drove the NFL into signing a deal with Caesars was the fact that it is heavily invested in the hospitality and entertainment sectors as well as gambling.
This wasn’t something that most people were anticipating. It’s a mutual relationship that operates in two ways. NFL fans get the chance to access new experiences such as tickets to entertainment events and hotel stays. On Caesar’s side, the NFL can offer ticket packages to customers including Super Bowl events. The one thing it doesn’t include is the connection to sports betting and sportsbooks.
The adjustments taking place
The fact that the NFL has a casino sponsor is a clear sign of people gradually accepting gambling in different states following the surprising decision of the Supreme Court to legalize sports betting back in May 2018.
The NFL has been opposing this because it can compromise sports in several different ways just as it had been anticipated in doing sports like cricket and tennis where court siding is becoming a real issue.
As more states support online casinos that accept paypal and sports betting, it seems like the NFL has decided that it’s the best time to relax the rules when it comes to single franchises collaborating with sportsbook sponsors. In the UK and Ireland, the official sports betting NFL partner is 888 Sport. It has also partnered with Super Bowl for the next season. 888 Sport is now a reliable sponsor of the New York Jets and it’s a part of the 888 Holdings Limited as well the famous 888 casinos. There are a couple of restrictions that have been placed on the sponsorships and collaborations happening between franchises and sportsbooks. Among these restrictions is no gambling activity will be allowed in stadiums. However, betting lounges and deposit options will be increased. And fans will be introduced to different betting ways.
There are also strict rules regarding the sponsor’s logos and the signage to be used that prevents them from being displayed on spots where the cameras are covering the action taking place on the field. Also, stadiums will have no naming rights because this would publicize sportsbooks too much.
The Bigger Picture
The rules become softer as countries gradually accept additional forms of gambling. For instance, more states are allowing their citizens to access online gambling sites, bet and enjoy a wide variety of games that range from roulette to blackjack.
This might not be good news for land-based casinos that have been dominating the market in areas such as Atlantic City and Las Vegas, not to mention the tribal casinos actively operating in the country. It is a big welcome for players who want to enjoy all the things that an online casino can offer.
Sportsbook sponsorship adopters
Several franchises have quickly jumped on the sportsbook sponsorship wagon. Among them is the famous Philadelphia Eagles who have signed a contract with Unibet for the benefit of both parties. Denver Broncos has developed its sophisticated deposit system and also signed off a deal with Fan Duel which will run along with Bet Fred USA and Saratoga Casino.
Conclusion
As we head into the future, you should expect to see a lot of changes in the gambling sector. More than thirty franchises in the NFL will be ready to sign all kinds of deals that we have discussed in this article not only for revenue but also for the prestige that it brings.
At the moment, it’s quite difficult to predict whether the NFL will have a preferred sportsbook partner. But then, no one could ever think of the NFL working together with Caesars. Therefore, you shouldn’t be surprised by what the future presents to you. As technology continues to advance, the gambling world will make huge strides and increase in size.
Author Bio:
Emma Rundle is an exceptional editor and writer. She is interested in gaming, academics, technology, and business. She enjoys playing with her toddlers or traveling with friends during her free time.