While the football in Qatar will be played in 30-degree heat, sofa supporters in Scotland will have to watch on in temperatures approaching zero.
So, to keep these footie fans toasty during the winter World Cup, IRN-BRU has launched a stylish getup combining the best of comfort and convenience!
Created with armchair fans in mind, The Winter Footy Kit contains a hooded ‘snack shawl’ with a built-in pouch for your matchday munch, and fingerless gloves to allow total control of the TV remote while you're cheering on your sweepstake nation.
The entire eye-catching collection is finished in a bold BRU tartan, and a woollen blanket, beanie and socks complete this season’s must-have look.
To put the Winter Footy Kit’s cosy credentials to the test, it was trialled at Broadwood Stadium - known as Scotland’s coldest football venue!
Home to Open Goal Broomhill FC, Si Ferry, Slaney and the rest of the squad donned the kits to keep warm during training in the lead-up to their fixture against Gretna. BRU even gave the squad a couple of blankets to keep subs warm on the bench during the big game!
Adrian Troy, Marketing Director at A.G. Barr, said: “We’re used to watching World Cups in the height of summer, al fresco with a refreshing beverage in hand. But this year will be different, so we wanted to embrace the weirdness of watching football’s biggest tournament in the midst of winter!
“Eye-catching and stylish with its vibrant IRN-BRU tartan design, our Winter Footy Kit is surely the hottest kit launch of the season?! It only seemed right to partner with our friends at Open Goal Broomhill FC, who train next to IRN-BRU HQ, to put the new getup through its paces.”
Beyond the kits, IRN-BRU has partnered with the football funny guys at Open Goal throughout the duration of the winter football tournament with social media sketches, giveaways, and live pre-match podcasts at SWG3.
Si Ferry, Manager of Open Goal Broomhill FC, commented: “It can get pretty cold during our training nights at Broadwood, so this Winter Footy Kit really comes in handy!
“We’re always looking to have a bit of a laugh on the podcast, so we’re delighted to have IRN-BRU on board for the remainder of the year as we take a look at the weirdness of a World Cup in the middle of winter!”
The IRN-BRU Winter Footy Kits are available through QR codes on limited edition IRN-BRU Winter Footy packs and cans of Regular, Sugar-free and Xtra varieties.
Simply scan the code for your chance to win!