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1 hour ago, Cardle is Magic said:

Think the actions of the club show they're not interested in the current fanbase and invested totally in attracting new supporters.

It won't work with daft name changes and branding but marketing types never seem to understand that part.

Agreed. 12 months ago we had the unilateral Board decision to move to "Friday Night, Under the Lights".

Which has now been trumped * 10 by the name change and the new tacky badge - which still refers to the year the now excommunicated Edinburgh City (that as of last Thursday we have nothing to do with) was formed.

Of equal concern is that our first game in the League Cup is 3 weeks today and I am fairly sure that we don't actually have a goalkeeper under contract...... get Ouzy between the sticks?

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How do you expect to attact fans with a goalkeeper in the way stopping goals being scored? It just detracts from the entertainment and they won't attact a crowd of fun, new spectators prepared to buy merchandise. 

Now they'll only need to persuade the opposition not to play a goalie and they'll be fine..

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2 hours ago, RubyTuesday said:

Agreed. 12 months ago we had the unilateral Board decision to move to "Friday Night, Under the Lights".

Which has now been trumped * 10 by the name change and the new tacky badge - which still refers to the year the now excommunicated Edinburgh City (that as of last Thursday we have nothing to do with) was formed.

Of equal concern is that our first game in the League Cup is 3 weeks today and I am fairly sure that we don't actually have a goalkeeper under contract...... get Ouzy between the sticks?

Marketing is - or should be - really important for football clubs. There are lots of ways you can promote the team and try to keep your current supporters engaged, while also attempting to catch the attention of "potential customers".

Edinburgh City/FC Edinburgh seem to have allowed their marketing team to run the club though, which doesn't work.

Come up with a strategy of how you want to run the club and then get your marketing people to promote that to as many people as possible.

The way they're doing it just screams inauthentic and I'm not surprised you guys are pissed off. This should be an exciting season after promotion but they've made an arse of it before July.

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4 hours ago, Cardle is Magic said:

Marketing is - or should be - really important for football clubs. There are lots of ways you can promote the team and try to keep your current supporters engaged, while also attempting to catch the attention of "potential customers".

Edinburgh City/FC Edinburgh seem to have allowed their marketing team to run the club though, which doesn't work.

Come up with a strategy of how you want to run the club and then get your marketing people to promote that to as many people as possible.

The way they're doing it just screams inauthentic and I'm not surprised you guys are pissed off. This should be an exciting season after promotion but they've made an arse of it before July.

At the time of the Meadowbank move Bill Hunter's idea of marketing research was to stand with a clipboard in the Livingston shopping centre and ask punters "Would you like a football club here?"

Confused West Lothian punter: "Er, aye..."

I doubt the FC Edinburgh market research was as well thought out 

Deja vu box no 3 ticked 

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16 hours ago, tamthebam said:

At the time of the Meadowbank move Bill Hunter's idea of marketing research was to stand with a clipboard in the Livingston shopping centre and ask punters "Would you like a football club here?"

Confused West Lothian punter: "Er, aye..."

I doubt the FC Edinburgh market research was as well thought out 

Deja vu box no 3 ticked 

Doubt there was any market research, just a boardroom discussion that ended up with Edinburgh FC or FC Edinburgh.

Thankfully, it's not Edinburgh Thistle! Btw, who owns the rights to the Meadowbank Thistle name? Livingston?

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18 minutes ago, Tenkay said:

Why?

That would have been a good name!

Do we need a third Thistle again? I remember when we thrashed the Ferranti (aka Meadowbank) version in the Scottish Cup.

Surely the `Edinburgh board could have come up with something more original. How about Edinburgh Saltires?

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2 hours ago, Bishop Briggs said:

Do we need a third Thistle again? I remember when we thrashed the Ferranti (aka Meadowbank) version in the Scottish Cup.

And I remember Meadowbank doing you home and away in the League Cup. 

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16 hours ago, Bishop Briggs said:

Do we need a third Thistle again? I remember when we thrashed the Ferranti (aka Meadowbank) version in the Scottish Cup.

Surely the `Edinburgh board could have come up with something more original. How about Edinburgh Saltires?

Or ... Restalrig Rovers? ... if they're to be based at Meadowbank ... 🙂

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Seen a prominent supporters club committee member and long term loyal fan has walked away. 

What that owner has done to the club is unforgiveable. The small core support has been fragmented and nearly decimated. I feel sorry for anyone that has bought a season ticket or anyone who wants to latch on to that farce after the way they've treated us all. 

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Have heard from a few people that season ticket sales are hilariously low. Like not even double figures. We've never had a big season ticket holder base but it seems to have collapsed.

 

I know the owner only cares about the corporate pound and this magical marketing scheme built on us being called Edinburgh rather than, er, Edinburgh City but hopefully this makes him at least pause for thought.

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As someone on twitter mentioned, one of the largest things that has gone without comment throughout this whole debacle, is the ridiculous price increaces for the coming season. £18 an adult and £5 for an under 12 year old is ludicrous, especially when you consider clubs like Clyde are doing £5 for the whole season for under 12s. 

We used to be an affordable alternative for families in the city but these prices will drive many away.

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1 hour ago, ARFC Exile said:

As someone on twitter mentioned, one of the largest things that has gone without comment throughout this whole debacle, is the ridiculous price increaces for the coming season. £18 an adult and £5 for an under 12 year old is ludicrous, especially when you consider clubs like Clyde are doing £5 for the whole season for under 12s. 

We used to be an affordable alternative for families in the city but these prices will drive many away.

The club will fold. That owner and the board have destroyed it completely. There is no return.

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On 20/06/2022 at 13:21, Highland Bully Wee said:

Just an aside, was Player/Manager of FC Edinburgh around 1985/6-1989, playing Sunday amateur when living in Gorgie.......... all the best lads..........

Images now of Edinburgh City changing their name to FC Edinburgh so the social club don't sue them only for a Clyde fan and his mates from the 80s suing them instead. 

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14 hours ago, Billy Bleach said:

The club will fold. That owner and the board have destroyed it completely. There is no return.

Billy you seem pretty upset. Hopefully the mood around the club will change over time once the team are back out on the park and hopefully winning some games. The only crumb of comfort in this whole debacle is that the core of the team from last season is staying for 22/23. 

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