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16 minutes ago, Bairnardo said:
22 minutes ago, bennett said:
 
It's pretty obvious who they're targeting and how they're trying to compete with Buckfast. 
 
"The drink's UK manufacturers – who previously launched a gin with a similar name – deny targeting any specific demographic"
 
 
 
 
 

Bottles certainly look a bit more ergonomic, in terms of launching indiscriminately into other groups of supporters, which might further support certain "targeted demographic" arguments

You'd need a stepladder for that tbh but I'd advise against it.

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