I'm not doubting there's truth in that, but it doesn't leave a good taste in the mouth. Sky are only protecting themselves, which they have every right to. However, the 'take it or you'll get less' option with this much time on their side before expiry doesn't scream a business partner that deals in good faith, and more like an trade union and a tight-arsed employer IMO.
There should always be some wiggle room and I'm seeing none of it. All for little Non-OF match coverage, Sunday @ 12 Kick offs and Andy fucking Walker & co for 7 more years...for little to no increase. All I see is more of the self-serving decision making that will move the game up here fucking nowhere for another decade.