ML4

Probably more cost cutting.

No CEO at our level of salary is going to tick every box. The first question however needs to be: what are the boxes? The Society plan needs to set objectives and targets for what is needed to run a successful football club. Revenue targets from tickets and shirts. Minutes given to young players. Amount made from selling players. That sort of thing. Not “finish 8th in the league”. Once they know what they actually want to achieve, break it into areas and then find the candidate that can demonstrate the best plan for achieving those goals. Either through their own expertise, or by hitting a percentage of it and hiring skilled people to fill the gaps. We should not be judging Russell, or anyone else mentioned for the role, based on their expertise or experience or otherwise. They are all capable of doing the job - we can assess that. But have them present their plan, their vision and the finances involved based against the goals. Make them demonstrate they can do the job as we need it as a club. Do not just hire off a CV.

The malaise caused by not having a functioning CEO for almost a full year now has put us in the position where a takeover looks appealing. Is that by design? This is not about fan ownership or benefactor ownership. It is about direction and ambition. The lack of it has put us right here where someone putting some cash in seems the only way. It absolutely is not. The language on here from some tells you that attitude has already seeped through. That it is the only way to stay up or survive. Someone with deep pockets is not the saviour. It is merely the security. And what if they run the club badly? It is high time there was a vote of no confidence in the current board and a 6-12 month plan put in place to do more with what it is within the club current control to get more money in and show there is another way. Instead of being led down the path to a takeover being the only one.

Hardly going to be the media teams fault though is it? Not like they just did not bother to post it. More likely the board kept it to themselves and the information was not passed down.

Presumably this phantom investment chat is slowing down the CEO appointment further? So we will get six months down the line with an investor who will pull out and then be back at the drawing board, except then 18 months without a permanent CEO with a strategy to drive the club forward.

Ah but we do not need to spend on media/comms, even if it is for things that make us money.

This is the nail on the head in every aspect. The biggest concern should be whether this video correctly reflects what our club is. Yes some of the bits are in there. But it is not capturing the club we as fans know it is. That is what shows how out of touch the board who have pushed this are. It is not reflective of our club. It is an agency being allowed to create an image that we are not with some bits thrown in about the good community work we do.

Any of the board got offspring who fancy themselves as a film director who might have got involved?

The end goal is making money. It is not the internet watching a video. The real number will be about 50,000 anyway. Most people are so aghast they’ve had to watch it 10 times over.

As a Well Society member, I have fired off an email asking exactly how much we paid “Scotland’s leading advertising agency” for this clueless tripe. Would encourage others do to do the same. It will easily be in the five figures.

It is clear from watching that Weir is perfectly capable of keeping the club going, he has just not got it in him to progress it any. Will that be reflected in the type of candidate, keep the costs down and the show on the road?

Who? There’s nobody there to do it.

But not a penny taken from them since the financial year ending May 2020. And paying off Hutchison and Boyle in that time too

What is also likely with the manager situation is that there is no senior member of staff present and nearby every day like previously. Less tuned in to what is going on and then making decisions on his future from afar.

Supposedly there was a succession plan but noses were put out of joint and that was that I accept to a degree what you are saying on immediate impact. But there are things that are definitely quantifiable the club could be investing in. And it cannot all be looked at through the idea of well what if we get relegated because we hired people to make us more money? It is a business. And we are teetering on the brink on the pitch as is. People need to see past it.