This is clearly a concerning time for our club. To be well clear at the bottom of the league is evident that something fundamental needs to change, otherwise we will sleepwalk into the Highland league. In the HL we will struggle to recruit, attendances will be at an all time low. League support money less, lucrative cup run potential even smaller and sponsorship will disappear and the club will slide into even more debt.
The corporate management has not been good enough, whether managers have been given too much power, whether we spent incorrectly, recruited poorly or did not have a clear business plan, who knows but in 6 months time it could be too late.
In the long term we need a new team managing the club from the board room, more business focused. Invest properly, build feeder relationships with the larger clubs. Create a more welcoming ground for families, utilise the facilities more than 1 day a fortnight. Bring in alternative incomes to support the football.
Short term, we need 3 or 4 players in January that will keep the team in the league. Either through effective loans or cash needs to be raised to buy out better player contracts.
The current club constitution restricts a lot of the above changes being made. The Board needs to realise that if nothing is done soon they will be responsible for a 3 league collapse and a very uncertain future for the team.
The current board has done great things over the past decade, but needs refreshing and a new direction. We can’t ignore that this is a crisis that is threatening the clubs existence. Something needs to happen in the next 4 weeks or I fear it will be too late.