And the Scottish s*n are going with the following story. MONEY TALKS Sky Sports set to plough £100million into Scottish football as they blow BT Sport out of the picture in TV rights battle The broadcasting giant has lined up a three-year deal worth £30m-plus per season to take over TV coverage of the Premiership from the 2020-21 campaign SKY SPORTS are set to plough £100million into Scottish football.
They have lined up a three-year TV rights deal worth a whopping £30m-plus per season, blowing BT Sport out of the picture. They would take over coverage of the Ladbrokes Scottish Premiership from the 2020-21 campaign.
And it could leave fierce rival BT Sport with NOTHING.
The deal would see Sky Sports claiming at least 60 matches a season, including the coveted four Old Firm derbies, plus end of season Premiership play-offs.
The present joint TV agreement between the stations — with each screening 30 matches a season and BT Sport also covering the Premiership play-offs — is worth just £21 million a year. Industry sources were last night indicating BT have been ‘blown out of the water’ with their attempt to extend their coverage and are bracing themselves for bad news. An October deadline for bids to replace the existing joint Sky Sports-BT Sport contract which expires in 2020 has left SPFL chief executive Neil Doncaster in a position to decide which is the most lucrative package.
An announcement confirming the next TV deal is expected soon.
An SPFL spokesperson said: “We are in regular dialogue with broadcasters with a view to securing the best deal for SPFL clubs and supporters from 2020.”
Both Sky and BT refused to comment.