Took the liberty of looking up "soulless" in the english dictionary to better understand the accusation and my comments in light blue below:
(especially of a place) lacking character and individuality.
"she found the apartment beautiful but soulless"
characterless, featureless, bland, dull, colourless, dreary, drab, uninspiring, unremarkable, unexceptional, undistinguished, unmemorable, grey, anaemic, insipid;
In terms of a place ,and in reference to Dingwall, my memories would absolutely reflect this description although "bland" is a little harsh. I did enjoy my trips to Dingwall but this had a lot to do with much wine and a cheeseboard on the train up. Also I really enjoyed the Black Isle Show when I went but that's obviously not football related. In terms of stadia the Ross Co ground looks a bit drab & colourless but that does not necessarily make it bland or soulless - ironically this has been a statement made about the Falkirk Stadium (bland name) quite a bit. Brockville had loads of character.
(of an activity) tedious and uninspiring.
"soulless, non-productive work"
boring, dull, deadly dull, tedious, dreary, routine, humdrum, ho-hum, tiresome, wearisome, uninteresting, uninspiring, unexciting, soul-destroying, mind-numbing, lifeless, dry :
Relating this specifically to the Ross County football club I'd imagine being at the top of the league all season would not be too dull and probably a bit exciting. Having not seen much of the Staggies I can't comment further but watching Falkirk this season when I can it's been all of those things listed above at some point. Needs must now for Ray so I don't blame him and he is doing a rather good job considering.
lacking or suggesting the lack of human feelings and qualities.
"two soulless black eyes were watching her"
Again I find it hard to comment here not knowing the human feelings of any of the Ross Co fans and the majority of Falkirk fans or the colour of their eyes , soulless or other. All I will add if I may is a quote from James (sorry don't know any Aristotle) "there's only one human race , many faces - everybody belongs here".
To conclude I think "soulless" is a bit unfair but not without some basis.
Incidentally - how do you turn a duck into a soul singer? Put it in the microwave until it's Bill Withers.