I was going to say the exact same thing about the Viaplay ad. Felt really shoehorned in as well. "Its Scottish fitba and the bragging rights are at stake".
Just to play devils advocate here it would be interesting to see how many people are going as it is a cheap one-off compared to how many would go if the prices were that cheap week in, week out.
Just the idea that due to the rivalry between Celtic and Rangers we should get rid of both teams. Let’s just get rid of River Plate and Boca Juniors while we are at it.