This is the Government that got elected with 3 or 4 word slogans. They know exactly that 'half price meals' is completely different to '£10 off'. Then later they can say stuff like:
, full in the fucking knowledge that the people won't read things properly.
The "half price meals" slogan was purely to make the Chancellor look like Jesus getting the takeaway order in at Bethsaida, and I bet there are poor b*****ds working up and down the country having to deal with arseholes being arseholes on the back of it.