I really don't think that there's any reason to quibble about what is or is not material for the. w**k fest. The whole jubilee bollox with its limited edition one eighth sovereign coins including, bizarrely an oddly shaped one, featuring Queen Victoria (from Tristan Da Cunha), flags, tea towels, cardboard cut outs etc etc ad utter fekkin nauseam IS a w**k fest. Sycophancy and "I know my place", on steroids.