Goes to show how Dundee United are something of a unique size of club in Scottish Football, approx 1.5x the size of Killie, Motherwell, St Mirren, but only approx 3/5 the size of Hearts, Hibs and Aberdeen.
Hearts, Hibs and Aberdeen, operating with crowds 2.5/3 x their nearest competitors, rarely seem to leverage that advantage to lockdown the 3rd to 5th league placings, which they really should be doing every season.
Perhaps the relative quality of player at the lower end, is less sensitive to salary?