So it turns out Noor's business plan was entirely ripped off from an existing business. She copied and pasted directly from their website and even forgot to edit out their name. She has no business. Apparently the business plan is the very last thing the producers ask for in the selection process and people like Noor just throw any old shite together so they can get on the telly - that's why some people get absolutely ripped to pieces in the interview stage as this is revealed. There's maybe a couple in every intake with a genuine proposal, the rest are for entertainment.
Whch is about right. If you had a genuine business and you were looking for investment, why on earth would you go through a reality tv circus?