Was thinking along similar lines. I got the feeling that they're forcing what the fans want into their faces, and it's going to have a negative effect if they're not careful. I didn't "mark out" when the fans 'stormed' the ring. Maybe I was just tired but I didn't get the same feeling I read elsewhere. As you said, if it grows naturally, let it do that and stop hijacking it in a 'this is our idea, go with it look at us' like they did with Fandango, who they totally f*cking knocked back so quickly with the way they done it.