QUOTE (Skyline Drifter @ Nov 27 2008, 10:33)

So I see, though of course at £35 a ticket the 2.5% drop is a wee bit more relevant than it is in Scotland, particularly lower divisions.
In cutting prices by £1 (note they didn't elect to fanny about with "pence" prices) Newcastle United will actually be 22p per person worse off as a club. If they are not also refunding season ticket holders an equivalent sum (are they? The article on their site doesn't mention them) then as a gesture it's virtually irrelevant but good pr. The away fans would generally be the beneficiaries since most of St James is sold out to season ticket holders. If they ARE refunding season ticket holders then it's a very generous gesture since it will cost the club approx £10k per fixture.
They arent refunding season ticket holders, who already pay less per game compared to someone who bought a ticket for every game anyway.
I assume Ashley is doing this as he's worryed about the 5000 drop off in average crowds this season. A 50'000 sell out every week would be one of the main selling points of buying Newcastle, so when the crowds fall short of that it must worry him. There are only around 30-35'000 season ticket holders this season, so there is quite a decent percentage of the crowd who will buy tickets game by game. Thats what I have done this season. It cost me £25 to go to the City game, and £20 to go to the Wigan and West Brom games. Tickets are sold in 3 bands considering the opposition. So now it will be £19 for the shit games (Bolton, West Brom, Stoke etc.), £24 for the middle games (City, Everton, Spurs etc.), £29 for the bigger games (Sunderland, Boro, Man Utd, Arsenal etc.)