QUOTE
Thousands of BT broadband customers are to have their internet usage tracked so they can be sent targeted online advertising in a final trial before the service is launched network-wide.
BT customers will be invited to take part in the trial of Phorm’s controversial advertising system Webwise from tomorrow.
BT and Phorm said in a statement: “Following successful completion of this trial and an appropriate period of analysis and planning, it is currently expected that Phorm’s platform will be rolled out across BT’s network.”
BT customers will be invited to take part in the trial of Phorm’s controversial advertising system Webwise from tomorrow.
BT and Phorm said in a statement: “Following successful completion of this trial and an appropriate period of analysis and planning, it is currently expected that Phorm’s platform will be rolled out across BT’s network.”
For people who don't know what Phorm is: http://en.wikipedia.org/wiki/Phorm
With this being the interesting part: http://en.wikipedia.org/wiki/Phorm#Questions_over_legality
