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The 2013 changes were undoubtedly a success in my eyes. The play-off being introduced and the redistribution of money (the gap between leagues was utterly insane before) were very positive steps. Changing structures and rules is always a clusterfuck that can be derailed very easily by a couple of arsehole board members so getting anything over the line is always nice.

The merger just needed a new name to be slapped on things and for whatever reason, the PR people advised to go for it. My preference would just be to have the body named Scottish Football League and have the divisions numbered but I honestly don't give a shit about the league names.

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Folk still call Snickers Marathons.

CHANGE IS NOT GOOD


While our top flight is a marketing disaster so far as nobody - including its own employees and professional commentators - knows what to call it, nobody calls a Snickers a Marathon any more, surely? Not even old fogies like us who actually remember them.
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1 minute ago, Savage Henry said:

 


While our top flight is a marketing disaster so far as nobody - including its own employees and professional commentators - knows what to call it, nobody calls a Snickers a Marathon any more, surely? Not even old fogies like us who actually remember them.

 

Folk still call Emmerdale, Emmerdale farm. Plenty of examples oot there.

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Folk still call Emmerdale, Emmerdale farm. Plenty of examples oot there.


It doesn’t, though, result In eight page threads about what the correct name for Emmerdale is. Nor do any of the actors refer to the individual show as ITV, which is essentially what happens when people call the Premiership, the SPFL.

That said, this is what Partick Thistle’s perilous position has done to us all. The dullest thread since the great Lampard versus Gerrard debate.
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5 hours ago, The Master said:

The top flight in England hasn’t been known as “The Premiership” since the 2006-07 season. 

And in fact, the league has always been officially “The Premier League”, with “Premiership” only used for sponsorship reasons in those first 15 years. 

Which was, ironically, a "tribute" (i.e. blatantly nicked from) the Scottish Premier Division which was introduced in 1974.

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3 minutes ago, Savage Henry said:

 


It doesn’t, though, result In eight page threads about what the correct name for Emmerdale is. Nor do any of the actors refer to the individual show as ITV, which is essentially what happens when people call the Premiership, the SPFL.

That said, this is what Partick Thistle’s perilous position has done to us all. The dullest thread since the great Lampard versus Gerrard debate.

 

Agreed.

And it’s Lampard btw.

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5 hours ago, bennett said:

The football leagues rebranding was hailed as a huge success at the time, sensible people looked at it and said that very little has actually changed here. 

Bollocks!

Plenty changed.  The SPL wasn't just a name for a division and those who don't get that are the true simpletons. The SPL was a separate organisation, created to ensure that wealth did not get distributed throughout the divisions.  The one relegation spot and the punitive stadium criteria were also significant and deliberate parts of the self-preservation that defined the set-up.  

Now that the four national divisions are back under the same umbrella, we have money better distributed both within and beyond the top flight.  We have relaxed stadium requirements that need only for grounds to be safe, and we have play-offs, providing a shot at promotion to additional second tier sides.

I'm not that fussy about it getting called the Premiership or whatever, but to still call it the SPL is to brainlessly miss that this is not just semantics or about branding.  That's why those that do so should be dragged from their beds and shot.

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14 hours ago, Radford said:

It has been a disastrous bit of rebranding. When the top league became the SPL, it was fresh and unique. There wasn't a requirement to change the names of the divisions in 2012 but when they decided to do so, they made terrible choices. We went from a situation where Scotland had set the trend with Premier Division and then SPL to simply trying to copy England. SPL had been so successful that many down south referred to their top tier as the EPL.

I would go back to SPL but unfortunately I worry the whole thing would become a tiresome new club/old club argument considering the timing of the change. There were other issues during the SPL era (overspending for example) but as a name, it was ideal. Even a change away from Premiership now wouldn't make much difference as SPL is ingrained on the minds.

Not sure what the answer is but the current situation is amateur. The blame doesn't lie with folk that can't, for whatever reason, get their head around the names but with those that came up with them. As said, a disastrous piece of rebranding that would likely cost someone their job in a business environment.

Agree in terms of the rebranding it was horrendous.

The thing that annoys me is that we had the 'Premier League' title since 1975. England copied in the early 90's and somewhere along the line we've let them have the name and changed to premiership.

You've got serie A, Bundesliga, La Liga which everyone in Europe knows. To a lesser extent the SPL was an established brand, and the reason people still call it that shows it was a good bit of branding.

'The Premiership' was a pish name change and got massively embarrassing when they unveiled the names of the 3 lower divisions.

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16 hours ago, Cerberus said:

 

We're our own nation and we have our own league. We don't need to cosy up to England in the hope that we can feed off their scraps.

 

State of this rationale.

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16 hours ago, PauloPerth said:

You've got serie A, Bundesliga, La Liga which everyone in Europe knows.

Of course the Austrian Top division is called the "Österreichische Fußball-Bundesliga " as well so on Schnitzel und Almdudler (or whatever P & B's Austrian counterpart is called) they presumably have similar issues to ours in distinguishing the premiership from that of our bigger richer neighbours. In Austria the "Bundesliga" is the top flight while in Germany there is a Bundesliga 2 although people will frequently use it to mean the just top flight just as as "La Liga" is often used instead of  the more pedantically accurate "Primera División".

So we're not the only ones to confuse matters

And at least we've not used the "Super" League gubbins that Danish,  Greek and Serbian football and English Rugby league have gone for so we can be thankful for small mercies

 

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On 5/20/2018 at 07:03, Radford said:

It has been a disastrous bit of rebranding. When the top league became the SPL, it was fresh and unique. There wasn't a requirement to change the names of the divisions in 2012 but when they decided to do so, they made terrible choices. We went from a situation where Scotland had set the trend with Premier Division and then SPL to simply trying to copy England. SPL had been so successful that many down south referred to their top tier as the EPL.

I would go back to SPL but unfortunately I worry the whole thing would become a tiresome new club/old club argument considering the timing of the change. There were other issues during the SPL era (overspending for example) but as a name, it was ideal. Even a change away from Premiership now wouldn't make much difference as SPL is ingrained on the minds.

Not sure what the answer is but the current situation is amateur. The blame doesn't lie with folk that can't, for whatever reason, get their head around the names but with those that came up with them. As said, a disastrous piece of rebranding that would likely cost someone their job in a business environment.

Great post. What it does say is that SPL was a great bit of branding - simple enough for football people to understand and memorable enough to differentiate us from other leagues (and still be used years after it was dumped for the current cringefest).

There will be too many egos bruised and too much rebranding cash down the toilet for the current stuff to be reversed - so it would never happen.

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On ‎20‎/‎05‎/‎2018 at 07:10, gannonball said:

Any welt that corrects you on saying SPL should recieve an automatic banning. 

 

On ‎20‎/‎05‎/‎2018 at 15:13, Monkey Tennis said:

Plenty changed.  The SPL wasn't just a name for a division and those who don't get that are the true simpletons. 

to still call it the SPL is to brainlessly miss that this is not just semantics or about branding.  That's why those that do so should be dragged from their beds and shot.

I'm on #TeamGannon :thumsup2

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2 hours ago, topcat(The most tip top) said:

Of course the Austrian Top division is called the "Österreichische Fußball-Bundesliga " as well so on Schnitzel und Almdudler (or whatever P & B's Austrian counterpart is called) they presumably have similar issues to ours in distinguishing the premiership from that of our bigger richer neighbours. In Austria the "Bundesliga" is the top flight while in Germany there is a Bundesliga 2 although people will frequently use it to mean the just top flight just as as "La Liga" is often used instead of  the more pedantically accurate "Primera División".

So we're not the only ones to confuse matters

And at least we've not used the "Super" League gubbins that Danish,  Greek and Serbian football and English Rugby league have gone for so we can be thankful for small mercies

 

Give it time...

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19 hours ago, PauloPerth said:

The thing that annoys me is that we had the 'Premier League' title since 1975. England copied in the early 90's and somewhere along the line we've let them have the name and changed to premiership.

We had the Premier Division from 1975-1998.

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Out of curiosity, had there been a fork in the road around the time the people responsible loaded up the BBC Football page and just decided to (mostly) copy England, and they decided to go baws oot and name it something mental like the Master League or Maxi League Fitbaw, would that be considered more or less tinpot than we have now?

Personally I think we should embrace it and go for something off the wall and not really worry what anyone else thinks, but that's just me.

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3 hours ago, Swello said:

Great post. What it does say is that SPL was a great bit of branding - simple enough for football people to understand and memorable enough to differentiate us from other leagues 

Great branding for a despicable fucking concept.

That's the important bit.

That's why waterboarding is much, much too good for those still calling the top flight the SPL.

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