Were you not defending the club for the increase in ticket prices (season ticket and at the gate) while others thought it was now too expensive? Surely, the price of competitive games is far more important than a couple of friendlies that most fans don’t bother with.
£10 is a little expensive for a friendly IMO, and the lack of a concession ticket is a shame, but they’re presumably just trying to cover their costs. Given it’s been quoted in the past as each additional game at Broadwood costing the club roughly £3000-3500 (I forget the exact figure), it would make sense they’re just hoping to cover as much of the cost as possible.
People used to moan about the club rarely having any home friendlies, which was mainly due to the costs involved.