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Detailed Report into Media Impartiality (BBC/STV)


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The Phase 1 survey of TV coverage of the referendum campaigns reported here covers the period from 17th September 2012 to 18th September 2013 including every weekday evening (6-7pm) broadcast by BBC 1, Reporting Scotland (BBC's news program in Scotland), ITV and STV (ITV in Scotland), and shorter weekend broadcasts in that period. A total, therefore, of approximately 640 hours, minus advertising breaks in ITV and STV broadcasts, was watched, transcribed and coded. The evening TV broadcasts were chosen as the news media communications with the largest audiences in Scotland and in the UK.

The researchers, at the University of the West of Scotland, sought to disengage themselves as much as possible from the surrounding debate, in extended newspaper articles or TV debates, with a view to as objective an assessment as is possible given the inevitably ideological, contested and subjective nature of the topic. Consequently, we do not indulge, here, in an extended discussion of the history and politics of Scottish independence, the early analysis by journalists, nor do we debate the advantages or disadvantages proposed by the Yes and No campaigns.

Dr John Robertson from University of West Scotland has just published research on bias and fairness in news reporting on the issue of the Scottish referendum, covering both ITV (STV) and BBC. Here's what he found.

https://www.opendemocracy.net/ourkingdom/john-robertson/bbc-bias-and-scots-referendum-new-report

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There is a media bias, I'm not even going to try and deny it. Having said that, it's not really an argument for Yes in itself, simply an argument for treating everything you read, see and hear with a pinch of salt.

A chap who came into my acquaintance at one of the teviot bars several months ago was an Aussie PHD scientist who has settled in Scotland. He told me he was voting No, then proceeded to speak for a good half hour criticising BT and the biased media.

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There is a media bias, I'm not even going to try and deny it. Having said that, it's not really an argument for Yes in itself, simply an argument for treating everything you read, see and hear with a pinch of salt.

A chap who came into my acquaintance at one of the teviot bars several months ago was an Aussie PHD scientist who has settled in Scotland. He told me he was voting No, then proceeded to speak for a good half hour criticising BT and the biased media.

I think I met the PHD. I'm always bumping into them in the teviot bars, but he said he was just joking about media bias as he could not prove it categorically. Maybe your PHD was more easily convinced by separatists bogus claims. That's PHDs for you, they will insist on proof positive.

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The PHD I'm talking about isn't a Separatist. He also isn't a proof Nazi. I study Maths, so I am by definition a proof Nazi.

Your making it up bawbag. You don't study maths, your not capable. If you study maths tell me how to predict a seven interger by using a phone number.

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